Get Your Leads
Operational transparency

Performance &
transparency report.

Infrastructure standards, geographic distribution, compliance framework, and delivery benchmarks.

Audience overview.

70,000+
Active parent records across North America
~3,000
New opt-ins added monthly
98%
Email deliverability rate
15+
Data dimensions per record

Lifecycle distribution.

Four lifecycle stages — target families at the moment of highest intent.

01
Expecting
Confirmed pregnancy — peak research and financial planning
02
Preparing
Active planning — highest financial product intent window
03
Shopping
Registry and essentials — brand comparison and purchasing
04
Arrived
Newborn 0–12 months — health, wellness, and subscription adoption
Distribution breakdown
Expecting~28%
Preparing~24%
Shopping~22%
Arrived~26%

Geographic segmentation.

Province and state tagging with city-level precision where available.

Canada
OntarioBritish Columbia AlbertaQuebec ManitobaSaskatchewan Nova ScotiaNew Brunswick Newfoundland & LabradorPEI
All 10 provinces active
United States
CaliforniaTexas FloridaNew York PennsylvaniaIllinois OhioGeorgia North CarolinaMichigan
50 states — expanding coverage

Compliance framework.

Every record is consent-verified under dual compliance standards.

CASL compliance

All Canadian records include documented express consent.

  • Timestamped opt-in documentation
  • Source URL and consent language archived
  • Unsubscribe processing within 10 business days
CAN-SPAM compliance

All US records comply with FTC commercial email standards.

  • Accurate header and subject line standards
  • Physical address inclusion in all communications
  • Opt-out honored within 10 business days

Duplication management.

Controlled allocation to protect partner value and reduce overlap.

Vertical caps

Limited partners per vertical — no market saturation.

Freshness priority

Newer records prioritized. 12-month cycle-out policy.

Replacement policy

Verified duplicates replaced at no cost within SLA.

Delivery standards.

CSV
Standard delivery format
API
Direct CRM integration
48h
Standard delivery window
SLA
Contractual delivery guarantees

Ready to see the infrastructure?

See our infrastructure, compliance docs, and regional availability.

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