Privacy Policy

Data Lynx Solutions Inc. (“Data Lynx,” “DataLynx,” “we,” “us,” or “our”) provides lead generation and audience-matching services that connect families and consumers with relevant offers from vetted business partners. Protecting personal information is central to how we operate. This Privacy Policy explains what we collect, how we use and share it, and the choices and rights you have.

This policy applies to datalynxsolutions.com, our forms and landing pages, and the data we process as part of our services. By using our website or submitting information to us, you agree to the practices described here.

1. Information we collect

We collect information that you provide directly, information generated automatically when you use our website, and information we receive from partners and public or licensed sources.

Information you provide

• Contact details — name, email address, phone number, and postal or regional location.
• Inquiry & interest details — the industry, product, or service you are interested in, and any message you send us through our contact and request forms.
• Lifecycle & demographic details — where you choose to provide them, information such as household stage (for example, expecting or new parent), interests, or preferences relevant to matching you with appropriate offers.
• Consent records — the date, time, source, and scope of the consent you give to be contacted.

Information collected automatically

• Device and browser type, IP address, and approximate location.
• Pages visited, referring URLs, and interactions on our site.
• Cookie and similar-technology identifiers (see Cookies & analytics).

Information from other sources

• Lead and consent data supplied by our network partners and referral sources, where that data was collected with appropriate consent.
• Data-quality and verification signals from service providers we use to validate contact information and consent.

2. How we use information

We use personal information to:

• Respond to your inquiries and provide the services you request.
• Match your interests with relevant offers from our business partners, and deliver qualified, consent-verified leads to those partners.
• Verify the accuracy and consent status of the data we process.
• Send communications you have consented to receive, and administrative messages about your request.
• Operate, maintain, analyze, and improve our website and services.
• Detect and prevent fraud, abuse, and security incidents.
• Comply with our legal and regulatory obligations, including Canada's Anti-Spam Legislation (CASL), the U.S. CAN-SPAM Act, and the Personal Information Protection and Electronic Documents Act (PIPEDA).

3. How we share information

Our core service involves connecting consumers with business partners. We share personal information in the following ways:

• Business partners & clients. When you request information or consent to be contacted about an offer, we share the relevant lead details with the vetted partner(s) best matched to your interest — for example, insurance carriers, healthcare and telehealth providers, mortgage and financial firms, RESP & 529 providers, nutritional/supplement brands, or subscription brands. Those partners are responsible for their own use of your information under their own privacy policies.
• Service providers. We use trusted vendors for hosting, email delivery, analytics, data verification, and CRM. They may process personal information only on our instructions and under confidentiality obligations.
• Legal & safety. We may disclose information where required by law, to enforce our terms, or to protect the rights, property, or safety of Data Lynx, our users, or others.
• Business transfers. In connection with a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.

We do not sell personal information to unaffiliated data brokers for their independent marketing. Sharing occurs to fulfill the matching service you engaged with.

4. Consent & communications

We contact individuals and share leads only where valid consent exists. Where CASL applies, we rely on express or implied consent as defined by the legislation and keep records of that consent. Every commercial electronic message we or our partners send includes a means to unsubscribe. You can withdraw consent or opt out at any time by using the unsubscribe link in a message or by emailing info@datalynxsolutions.com. We will honor opt-out requests promptly.

5. Cookies & analytics

We use cookies and similar technologies to operate the site, remember preferences, measure traffic, and understand how our pages perform. Some cookies are essential; others (such as analytics) are optional. You can control cookies through your browser settings; disabling some cookies may affect site functionality. Where required, we present a cookie choice on your first visit.

6. Data retention

We keep personal information only as long as necessary for the purposes described in this policy — including delivering the service, meeting our contractual commitments to partners, and satisfying legal, tax, and record-keeping requirements (for example, retaining consent records for the period required by applicable anti-spam law). When information is no longer needed, we securely delete or anonymize it.

7. Security

We use administrative, technical, and physical safeguards designed to protect personal information against loss, misuse, and unauthorized access. These include access controls, encryption in transit, and vendor due diligence. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your rights & choices

Subject to applicable law, you may:

• Access the personal information we hold about you.
• Correct information that is inaccurate or incomplete.
• Delete your information, subject to legal retention requirements.
• Withdraw consent or unsubscribe from marketing communications.
• Ask questions about how your information is handled.

To exercise any of these rights, email info@datalynxsolutions.com. We may need to verify your identity before acting on a request. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.

9. Children's privacy

Our website and services are directed to adults and to businesses. We do not knowingly collect personal information from children under the age of 13 (or the minimum age in your jurisdiction). If you believe a child has provided us information, contact us and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of our website after changes take effect constitutes acceptance of the updated policy.