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Mortgage & financial institutions

Target growing families at the
home-purchase decision.

A growing family is the strongest predictor of home-purchase activity. We deliver parent households when space and stability become priorities.

Market opportunity.

42%
Move or refinance within 24 months of first child
$12K+
Avg. origination revenue per mortgage
25yr
Avg. mortgage term — longest in financial services

Segmentation advantage.

Lifecycle data pinpoints families at the housing decision point — when a new baby makes current space insufficient.

  • Preparing stage — space planning and pre-approval research
  • Arrived stage — active home search for growing family
  • Household income and urban/suburban segmentation
Revenue model
Avg. mortgage value$400K–$600K
Origination revenue$12,000+
Cross-sell potentialInsurance, HELOC
Refinance cycle5–7 years

Acquire mortgage-ready families.

Sample growing families in your territory with home-purchase intent.

Request mortgage segment
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