Nutritional & supplement brands

Reach parents at
first purchase.

Parents commit to nutrition brands during pregnancy and stick through the first year. We deliver households at the moment brand loyalty forms.

Market opportunity.

$540
Avg. annual nutrition spend per household
92%
Begin prenatal vitamins in the first trimester
2.5yr
Avg. brand retention prenatal through infant

Segmentation advantage.

Nutritional intent by lifecycle stage — right product to the right family at the right time.

  • Expecting — prenatal vitamins, folate, DHA
  • Arrived — infant formula, postnatal recovery
  • Baby product buyer signals from registry data
Revenue model
Avg. monthly spend$45/mo
Purchase cycle24–30 months
Annual value$540/yr
Subscription potentialHigh repeat

Start acquiring nutrition buyers.

Sample parent households with nutritional purchase intent.

Request nutrition segment
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